Digital Dojo
Module 1 - Course Introduction
Module 2 - The Digital Economy
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Digital Disruption (6:40)
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Examples of Digital Disruption (4:30)
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Waves of Digital Disruption (7:39)
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Case Study - Uber (4:38)
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Case Study - Airbnb (1:53)
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Case Study - Netflix (1:52)
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Case Study - Amazon (3:04)
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Case Study - Nike (4:36)
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Other Case Studies (4:21)
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Key Factors for a Digital Economy (3:34)
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Conclusion (2:34)
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Extra Reading Material
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Slides - The Digital Economy
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Audio Lectures - The Digital Economy
Module 3 - Marketing Fundamentals
Module 4 - Introduction to Digital Marketing
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Introduction to Digital Marketing (3:32)
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Digital Marketing Case Study (4:10)
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Traditional Vs Digital Marketing (3:03)
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Advantages of Digital Marketing (3:30)
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Digital Marketing Mix Framework (4:53)
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The Digital Marketing Mindset (3:23)
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Extra Reading Material
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Slides - Introduction to Digital Marketing
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Audio Lectures - Introduction to Digital Marketing
Module 5 - Role of Websites
Module 6 - Web Analytics
Module 7 - Search Engine Marketing
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SEM - Search Engine Marketing (3:28)
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SEO & PPC (4:18)
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How Search Engines Work (3:36)
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Characteristics of Search Engines (6:22)
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SEO - Search Engine Optimization (2:08)
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Advantages of SEO (2:24)
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Importance of SEO (3:21)
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On Page Vs Off Page SEO (5:20)
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White Hat Vs Black Hat SEO (2:22)
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SEO Best Practices (2:36)
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PPC - Pay Per Click (5:32)
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Google Ad Campaigns (2:27)
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PPC - Advantages & Disadvantages (6:01)
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Remarketing (1:49)
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SEO or PPC? (2:09)
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Extra Reading Material
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Slides - Search Engine Marketing
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Audio Lectures - Search Engine Marketing
Module 8 - Content Marketing
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Introduction to Content Marketing (1:25)
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Creating Good Content (3:13)
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Content Types & Formats (3:46)
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Best Practices of Content Marketing (3:20)
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Importance of Content Marketing (1:17)
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Case Study in Content Marketing (4:19)
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Extra Reading Material
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Slides - Content Marketing
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Audio Lectures - Content Marketing
Module 9 - Email Marketing
Module 10 - Monetizing Content
Module 11 - Mobile Marketing
Module 12 - Social Media Marketing
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Introduction to Social Media Marketing (2:47)
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Stakeholders of Social Media Marketing (3:00)
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Social Media Marketing Goals (2:02)
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Importance of Social Media Marketing (3:48)
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Social Media Marketing Strategy (5:07)
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Best Practices of Social Media Marketing (6:34)
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Extra Reading Material
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Slides - Social Media Marketing
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Audio Lectures - Social Media Marketing
Module 13 - Social Media Platforms
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Facebook (4:24)
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Facebook Features (2:26)
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Instagram (1:33)
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Instagram Features (1:44)
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LinkedIn (2:36)
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LinkedIn Features (3:00)
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Twitter (2:33)
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Twitter Features (2:14)
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YouTube (1:19)
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YouTube Features (2:30)
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Other Social Media Platforms (1:11)
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Extra Reading Material
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Slides - Social Media Platforms
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Audio Lectures - Social Media Platforms
Module 14 - Course Conclusion
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Digital Marketing Job Profiles (5:48)
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Future Trends in Digital Marketing (4:40)
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Revisiting DMMF (2:04)
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Digital Marketing Strategy (5:35)
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Professional Course in Digital Marketing (2:27)
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Master Class Program in Digital Marketing (3:42)
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Extra Reading Material
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Slides - Course Conclusion
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Audio Lectures - Course Conclusion
Module 15 - Course Evaluation. Assignments & Certification Guidelines
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