Course Evaluation & Certification | Digital Dojo

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Foundation Course in Digital Marketing

Digital Dojo

About Digital Dojo (2:18)
About Sachin Sadare (3:43)

Module 1 - Course Introduction

Foundation Course in Digital Marketing (3:07)
Course Overview (2:58)
Course Evaluation & Certification (2:47)
Slides - Course Introduction
Audio Lectures - Course Introduction

Module 2 - The Digital Economy

Digital Disruption (6:40)
Examples of Digital Disruption (4:30)
Waves of Digital Disruption (7:39)
Case Study - Uber (4:38)
Case Study - Airbnb (1:53)
Case Study - Netflix (1:52)
Case Study - Amazon (3:04)
Case Study - Nike (4:36)
Other Case Studies (4:21)
Key Factors for a Digital Economy (3:34)
Conclusion (2:34)
Extra Reading Material
Slides - The Digital Economy
Audio Lectures - The Digital Economy

Module 3 - Marketing Fundamentals

What is Marketing? (5:49)
Marketing Pillars (2:57)
4Ps of Marketing Mix (2:04)
Marketing Audit (2:03)
Marketing Strategy (3:38)
Marketing 4.0 (4:06)
Traditional to Digital Marketing (5:21)
Extra Reading Material
Slides - Marketing Fundamentals
Audio Lectures - Marketing Fundamentals

Module 4 - Introduction to Digital Marketing

Introduction to Digital Marketing (3:32)
Digital Marketing Case Study (4:10)
Traditional Vs Digital Marketing (3:03)
Advantages of Digital Marketing (3:30)
Digital Marketing Mix Framework (4:53)
The Digital Marketing Mindset (3:23)
Extra Reading Material
Slides - Introduction to Digital Marketing
Audio Lectures - Introduction to Digital Marketing

Module 5 - Role of Websites

Website Objectives (4:38)
Website Myths (4:19)
Uses of Websites (3:16)
Types of Websites (2:01)
Website Components (4:12)
Website Essentials (2:57)
Responsive Websites (2:14)
eCommerce Websites (2:22)
Extra Reading Material
Slides - Role of Websites
Audio Lectures - Role of Websites

Module 6 - Web Analytics

Importance of Web Analytics (1:59)
Google Analytics Features (2:56)
How Google Analytics Works (4:16)
Google Analytics Tabs (3:57)
Extra Reading Material
Slides - Web Analytics
Audio Lectures - Web Analytics

Module 7 - Search Engine Marketing

SEM - Search Engine Marketing (3:28)
SEO & PPC (4:18)
How Search Engines Work (3:36)
Characteristics of Search Engines (6:22)
SEO - Search Engine Optimization (2:08)
Advantages of SEO (2:24)
Importance of SEO (3:21)
On Page Vs Off Page SEO (5:20)
White Hat Vs Black Hat SEO (2:22)
SEO Best Practices (2:36)
PPC - Pay Per Click (5:32)
Google Ad Campaigns (2:27)
PPC - Advantages & Disadvantages (6:01)
Remarketing (1:49)
SEO or PPC? (2:09)
Extra Reading Material
Slides - Search Engine Marketing
Audio Lectures - Search Engine Marketing

Module 8 - Content Marketing

Introduction to Content Marketing (1:25)
Creating Good Content (3:13)
Content Types & Formats (3:46)
Best Practices of Content Marketing (3:20)
Importance of Content Marketing (1:17)
Case Study in Content Marketing (4:19)
Extra Reading Material
Slides - Content Marketing
Audio Lectures - Content Marketing

Module 9 - Email Marketing

Importance of Email Marketing (4:06)
Key Success Factors (4:39)
Email Marketing Campaigns (2:33)
Email Marketing Automation Tools (3:10)
Extra Reading Material
Slides - Email Marketing
Audio Lectures - Email Marketing

Module 10 - Monetizing Content

Monetizing Content (2:50)
Digital Display Ads (3:18)
Google Adsense (2:50)
Affiliate Marketing (4:09)
Affiliate Marketing Stakeholders (3:12)
Extra Reading Material
Slides - Monetizing Content
Audio Lectures - Monetizing Content

Module 11 - Mobile Marketing

Smart Phones & Smart Devices (2:50)
Mobile Marketing (3:27)
Forms of Mobile Marketing (4:09)
Extra Reading Material
Slides - Mobile Marketing
Audio Lectures - Mobile Marketing

Module 12 - Social Media Marketing

Introduction to Social Media Marketing (2:47)
Stakeholders of Social Media Marketing (3:00)
Social Media Marketing Goals (2:02)
Importance of Social Media Marketing (3:48)
Social Media Marketing Strategy (5:07)
Best Practices of Social Media Marketing (6:34)
Extra Reading Material
Slides - Social Media Marketing
Audio Lectures - Social Media Marketing

Module 13 - Social Media Platforms

Facebook (4:24)
Facebook Features (2:26)
Instagram (1:33)
Instagram Features (1:44)
LinkedIn (2:36)
LinkedIn Features (3:00)
Twitter (2:33)
Twitter Features (2:14)
YouTube (1:19)
YouTube Features (2:30)
Other Social Media Platforms (1:11)
Extra Reading Material
Slides - Social Media Platforms
Audio Lectures - Social Media Platforms

Module 14 - Course Conclusion

Digital Marketing Job Profiles (5:48)
Future Trends in Digital Marketing (4:40)
Revisiting DMMF (2:04)
Digital Marketing Strategy (5:35)
Professional Course in Digital Marketing (2:27)
Master Class Program in Digital Marketing (3:42)
Extra Reading Material
Slides - Course Conclusion
Audio Lectures - Course Conclusion

Module 15 - Course Evaluation. Assignments & Certification Guidelines

Course Evaluation & Certification
Assignment Submission Guidelines & Instructions
Assignment 1 - Digital Marketing Mix Framework
Assignment 2 - Search Engine Marketing
Online Exam Guidelines & Instructions

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