Advanced Course in Digital Marketing

Practical Digital Marketing for Solopreneurs, Entrepreneurs, Business Owners & Freelancers

The Advanced Course in Digital Marketing is a 3 Month [50+ Hours Commitment] Self Study Online Course.

This course is ideal for budding entrepreneurs/ solopreneurs, freelancers and small business owners - looking to implement digital marketing in their own business or for clients. It is designed to train participants on the strategic & practical aspects of digital marketing. You also learn the tools and techniques of digital marketing used in the real world by real businesses.

You can directly use the course teachings in everyday work, delivering results with high levels of efficiency & effectiveness. This course can help you save money by implementing some of the digital marketing stuff yourself.

Course Curriculum – Completed over 13 Weeks

• Week 1 – Course Introduction, The Digital Economy
• Week 2 – Marketing Fundamentals, Marketing 4.0
• Week 3 – Introduction to Digital Marketing, Digital Marketing Mix Framework
• Week 4 – Role of Websites, Website Essentials, WordPress (WP) Websites
• Week 5 – Introducing Content Marketing (CM), CM Tools & Techniques
• Week 6 – WP Dashboard, Working with WP, Website Launch, Web Analytics
• Week 7 – Search Engine Marketing (SEM), Search Engine Optimization (SEO), SEO Techniques
• Week 8 – Google Search Console (GSC), Google Tag Manager (GTM), Pay Per Click (PPC)
• Week 9 – Social Media Marketing, Facebook, Instagram
• Week 10 – YouTube, LinkedIn, Twitter, Other Platforms
• Week 11 – Email Marketing, Content Monetization, Affiliate Marketing
• Week 12 – eCommerce, Mobile Marketing, Online Reputation Management (ORM)
• Week 13 – Digital Marketing Opportunities, Course Conclusion

What You Can Expect From This Course:

• ~400 On-Demand Videos & Audios
• ~25 Hours Multi-Media Content
• ~250 Recommended Reading Articles
• ~1000 Quiz Questions
• Assignment Submissions
• Online Exam
• Digital Certificate
• Lifetime Access to Course Content
• Guided Learning Schedule
• Practical Examples & Case Studies
• 60 Days Money Back Guarantee

Some tangible benefits of enrolling for this course are:

1) The course is entirely animation based, explaining everything through explainer videos (for concepts) & screen recordings (for tools). Short engaging clips are used to convey the theory. Real tools are used on a live website to drive home the practical expertise & knowledge. This course dives into the practical aspects of digital marketing from the word GO.

2) The entire course content is explained through a single live website. It starts with activities like building & launching a WordPress blog site, developing content for it, google analytics, SEO Techniques, growing the traffic through paid ads on the web pages, connecting the blog site to social media platforms, building the social community, using email marketing, content marketing and affiliate marketing with the blog site etc. Every activity is explained through the common live project. This helps the participants to visualize the big picture of digital marketing as well look at the smaller pieces that make up the big picture. Throughout the course, participants are introduced to various tools and techniques - to master the art of digital marketing. Participants get a complete picture of how to look at digital marketing strategically, tactically and through last mile actions. It is a comprehensive course that touches almost everything that a digital marketer should know.

3) 8+ years of real world, hands-on experience in digital marketing has been consolidated to curate the course content. Advanced video graphic tools have been utilized to convert ideas into rich videos. Most importantly, the sequence of topics delivered has been designed to be presented in a very pragmatic and practical approach. The course can easily save entrepreneurs and business owners precious dollars every month in services costs if they follow the strategy and techniques explained in this course. Freelancers can expect to earn good returns by following some of the opportunities highlighted through the course at various steps.

4) The instructor is first and foremost an entrepreneur, hence the entire course has an entrepreneurial feel. Topics are not just explanation of digital marketing concepts but how to use them in your business. A whole lot of experience has been translated into the digital marketing learning & tips.

The Advanced Course in Digital Marketing is designed to be a fully practical course to help entrepreneurs advance their digital marketing journey.

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Save or Earn precious dollars every month by implementing the digital marketing tools & techniques explained through the course.