Digital Dojo
Course Introduction
Module 1 - The Digital Economy
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Digital Disruption (6:40)
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Examples of Digital Disruption (4:30)
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Waves of Digital Disruption (7:39)
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Case Study - Uber (4:38)
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Case Study - Airbnb (1:53)
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Case Study - Netflix (1:52)
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Case Study - Amazon (3:04)
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Case Study - Nike (4:36)
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Other Case Studies (4:21)
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Key Factors for a Digital Economy (3:34)
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Conclusion (2:34)
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Extra Reading Material
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Slides - The Digital Economy
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Audio Lectures - The Digital Economy
Module 2 (a) - Marketing Fundamentals
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What is Marketing? (5:49)
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Marketing Pillars (2:57)
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Segmentation (1:45)
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Targeting (3:04)
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Positioning (2:24)
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Differentiation (1:37)
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4Ps of Marketing Mix (2:04)
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Product Strategy (3:33)
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Price Strategy (3:42)
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Place Strategy (1:16)
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Promotion Strategy (2:16)
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Marketing Mix Explained (3:21)
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Marketing Audit (2:03)
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Marketing Strategy (3:38)
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Extra Reading Material
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Slides - Marketing Fundamentals
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Audio Lectures - Marketing Fundamentals
Module 2 (b) - Marketing 4.0
Module 3 - Introduction to Digital Marketing
Module 4 - Digital Marketing Mix Framework
Module 5 (a) - Role of Websites
Module 5 (b) - Website Essentials
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Planning a Website (3:53)
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Steps in Website Planning (2:22)
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Example of Website Planning (5:02)
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Choosing Domain Extensions (5:39)
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Selecting a Domain Provider (3:04)
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Finalizing the Domain Name (3:50)
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Purchasing a Domain (7:05)
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Factors for Choosing Hosting (7:03)
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Popular Global Hosting Providers (3:54)
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Finalizing the Hosting Service (4:49)
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Purchasing the Hosting Service (2:52)
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Working with Web Hosting (5:06)
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Assigning a New Domain (2:59)
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Extra Reading Material
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Slides - Website Essentials
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Audio Lectures - Website Essentials
Module 6 - Wordpress Websites
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Website Content Management (2:52)
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Introduction to CMS (3:27)
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Key Features of CMS (3:57)
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Pros & Cons of CMS (6:02)
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Popular CMS Systems (2:53)
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Introduction to Wordpress (2:23)
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Features of Wordpress (5:03)
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Pros & Cons of Wordpress (6:06)
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Wordpress.org Vs Wordpress.com (5:57)
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Choosing the Right Wordpress (2:47)
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Selecting Wordpress Themes (4:44)
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Marketplaces for Themes (1:09)
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Steps for Theme Selection (2:59)
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Pros & Cons of Themes (4:11)
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Installing & Activating Themes (3:06)
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Choosing a Wordpress Theme (4:56)
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WordPress One Click Install (6:36)
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Theme Installation & Website Activation (6:23)
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Extra Reading Material
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Slides - Wordpress Websites
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Audio Lectures - Wordpress Websites
Participant Work - Project Planning
Module 7 - Content Marketing
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Introduction to Content Marketing (1:25)
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Creating Good Content (3:13)
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Content Types & Formats (3:46)
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Best Practices of Content Marketing (3:20)
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Importance of Content Marketing (1:17)
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Case Study in Content Marketing (4:19)
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Extra Reading Material
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Slides - Content Marketing
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Audio Lectures - Content Marketing
Module 8 - Content Marketing Tools & Techniques
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The World of Blogs (2:18)
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Importance of Blogging (3:23)
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Best Practices of Blog Writing (3:05)
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Checking Articles with Grammarly (2:40)
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Checking Plagiarism with Copyscape (1:45)
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Automated Articles with Articoolo (2:34)
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Royalty Free Images with Pixabay (3:11)
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Google Advanced Search for Images (2:08)
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Creative Design with Canva (5:07)
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Video Content (1:51)
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Creating Videos with Rawshorts (4:43)
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Audio Content (3:29)
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Creating Podcasts with Audacity (3:33)
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Quora - Content Marketing Hack (2:57)
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Reddit - Content Marketing Hack (2:20)
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Content Calendar (2:20)
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Extra Reading Material
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Slides - Content Marketing Tools & Techniques
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Audio Lectures - Content Marketing Tools & Techniques
Module 9 - The Wordpress Dashboard
Module 10 - Working with Wordpress
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Wordpress Media Management (1:29)
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Wordpress Blogs Management (4:24)
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Wordpress Pages Management (3:39)
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Working With Wordpress Media (5:40)
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Working With Blog Categories (2:49)
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The First Blog (12:35)
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The Second Blog (6:14)
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About Us Page (4:35)
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Contact Us Page (9:34)
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Privacy Policy Page (3:02)
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Extra Reading Material
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Slides - Working with Wordpress
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Audio Lectures - Working with Wordpress
Module 11 - Launching the Website
Module 12 - Web Analytics
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Importance of Web Analytics (1:59)
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Google Analytics Features (2:56)
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How Google Analytics Works (4:16)
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Google Analytics Tabs (3:57)
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Google Analytics Setup (6:27)
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Google Analytics Dummy Data (1:32)
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Google Analytics - Real Time Tab (2:06)
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Selecting Date Range in Google Analytics (2:07)
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Google Analytics - Audience Tab (3:58)
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Google Analytics - Acquisition Tab (3:15)
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Google Analytics - Behaviour Tab (3:09)
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Google Analytics - Conversions Tab (1:52)
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Setting Goals in Google Analytics (3:21)
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Google Analytics Dashboards (2:49)
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Google Analytics Reports (3:16)
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Admin & User Management (2:13)
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Google Analytics Tip (2:05)
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Google Analytics Certifications (4:45)
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Extra Reading Material
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Slides - Web Analytics
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Audio Lectures - Web Analytics
Module 13 (a) - Search Engine Marketing (SEM)
Module 13 (b) - Search Engine Optimization (SEO)
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How Search Engines Work (3:36)
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Characteristics of Search Engine (6:22)
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SEO - Search Engine Optimization (2:08)
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Advantages of SEO (2:24)
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Importance of SEO (3:21)
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On Page vs Off Page SEO (5:20)
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Black Hat vs White Hat SEO (2:22)
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Extra Reading Material
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Slides - Search Engine Optimization
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Audio Lectures - Search Engine Optimization (SEO)
Module 14 - SEO Techniques
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SEO Strategic Thought Process (2:46)
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On Page SEO Techniques (3:07)
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Keyword Research (3:21)
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Website Optimization (2:08)
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Technical Mechanics (3:40)
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SEO Meta Tags (7:47)
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Video & Image Optimization (2:25)
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Importance of Sitemaps (3:23)
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Off Page SEO Techniques (1:35)
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Content Marketing (2:30)
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Link Building (4:51)
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Social Media Sharing (2:28)
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Alexa Ranking (2:58)
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Yoast - An SEO Plugin (5:15)
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Generating Sitemaps (2:18)
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Google Trends (2:57)
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Google My Business (4:13)
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Working With UberSuggest (4:53)
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UberSuggest - Traffic Analyzer (3:22)
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UberSuggest - SEO Analyzer (4:53)
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Some Other SEO Tools (7:08)
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White Hat SEO Techniques (3:38)
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Black Hat SEO Techniques (6:31)
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Grey Hat SEO Techniques (5:06)
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SEO KPIs (3:46)
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SEO Best Practices (2:36)
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Extra Reading Material
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Slides - SEO Techniques
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Audio Lectures - SEO Techniques
Module 15 (a) - Google Search Console (GSC)
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Introducing Google Search Console (2:45)
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Google Search Console SetUp (4:05)
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GSC - Performance Tab (1:29)
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GSC - URL Inspection Tab (1:10)
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GSC - Coverage Tab (1:35)
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GSC - Sitemaps Tab (1:11)
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GSC - Links Tab (1:25)
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GSC - Settings Tab (0:59)
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Structured Data (2:24)
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Working with Structured Data (3:28)
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Google Search Console Tests (1:46)
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Extra Reading Material
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Slides - Google Search Console
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Audio Lectures - Google Search Console
Module 15 (b) - Google Tag Manager (GTM)
Module 16 - Pay Per Click (PPC)
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PPC - Pay Per Click (5:32)
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Google Ad Campaigns (2:27)
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PPC - Advantages & Disadvantages (6:01)
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Google Ads Account SetUp (2:52)
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Keyword Planner Tool (5:34)
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Keyword Match Types (3:51)
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PPC Campaign - Text Ad (6:46)
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PPC Campaign - Display Ad (3:46)
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PPC Campaign - Video Ad (4:12)
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Understanding Ad Extensions (6:25)
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PPC Campaign - Ad Extensions (3:51)
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PPC Reports (3:55)
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PPC Dashboard (3:36)
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Optimizing PPC Campaigns (3:32)
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Measuring PPC Campaign Effectiveness (2:42)
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Google Ads Bid Simulator (2:17)
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Remarketing (1:49)
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Google Remarketing (3:22)
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Remarketing Campaigns (4:38)
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SEO OR PPC? (2:09)
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Extra Reading Material
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Slides - Pay Per Click
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Audio Lectures - Pay Per Click (PPC)
Module 17 - Social Media Marketing
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Introduction to Social Media Marketing (2:47)
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Stakeholders of Social Media Marketing (3:00)
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Social Media Marketing Goals (2:02)
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Importance of Social Media Marketing (3:48)
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Social Media Marketing Strategy (5:07)
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Best Practices of Social Media Marketing (6:34)
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Extra Reading Material
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Slides - Social Media Marketing
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Audio Lectures - Social Media Marketing
Module 18 (a) - Facebook
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About Facebook (4:24)
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Facebook Features (2:26)
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Making Facebook Work for You (2:20)
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Working With Facebook Features (3:06)
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Facebook Analytics (5:40)
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Boosting a Facebook Post (2:52)
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Facebook Paid Campaigns (6:23)
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Facebook Pixel (3:25)
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Facebook Pixel Installation (5:33)
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Extra Reading Material
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Slides - Facebook
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Audio Lectures - Facebook
Module 18 (b) - Instagram
Module 19 - YouTube
Module 20 (a) - LinkedIn
Module 20 (b) - Twitter
Module 20 (c) - Other Social Media Platforms & Tools
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Other Social Media Platforms (1:11)
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Snapchat (3:43)
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Pinterest (2:51)
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MeetUp (1:47)
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WhatsApp Business (2:33)
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Scheduling Posts with HootSuite (2:23)
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Social Media Listening (2:05)
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Social Media Listening Tools (4:01)
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Extra Reading Material
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Slides - Other Social Media Platforms & Tools
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Audio Lectures - Other Social Media Platforms & Tools
Module 21 - Email Marketing
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Importance of Email Marketing (4:06)
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Key Success Factors (4:39)
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Email Marketing Campaigns (2:33)
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Email Messages (2:52)
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A/B Split Testing (2:25)
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Email Analytics (3:46)
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Email Marketing Automation Tools (3:10)
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MailChimp - Tool Tour (2:01)
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Extra Reading Material
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Slides - Email Marketing
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Audio Lectures - Email Marketing
Module 22 - Monetizing Content
Module 23 - Affiliate Marketing
Module 24 - eCommerce
Module 25 (a) - Mobile Marketing
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Smart Phones & Smart Devices (2:50)
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Mobile Marketing (3:27)
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Forms of Mobile Marketing (4:09)
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SMS Marketing (2:47)
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Mobile Responsive Sites (2:52)
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Mobile Apps (2:58)
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Mobile Advertising (3:16)
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Proximity Marketing (2:14)
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Trends in Mobile Marketing (3:07)
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Extra Reading Material
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Slides - Mobile Marketing
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Audio Lectures - Mobile Marketing
Module 25 (b) - Online Reputation Management (ORM)
Module 26 (a) - Digital Marketing Opportunities
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Digital Marketing Job Profiles (5:48)
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Digital Marketing Opportunities (1:36)
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Digital Marketing Freelancing (3:54)
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Case Study - Orabrush (2:11)
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Case Study - World Food India (2:51)
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Case Study - Digital Dojo (2:55)
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Digital Marketing Essential Tools (2:22)
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Digital Marketing Certifications (2:47)
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Extra Reading Material
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Slides - Digital Marketing Opportunities
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Audio Lectures - Digital Marketing Opportunities
Module 26 (b) - Course Conclusion
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Future Trends in Digital Marketing (4:40)
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Digital Marketing Strategy (5:35)
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Revisiting DMMF (2:03)
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Presenting - The Professional Course in Digital Marketing (2:27)
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Presenting - The Master Class Program in Digital Marketing (3:42)
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Extra Reading Material
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Slides - Course Conclusion
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Audio Lectures - Course Conclusion
Module 27 - Course Evaluation & Certification
