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Advanced Course in Digital Marketing

Digital Dojo

About Digital Dojo (2:18)
About Sachin Sadare (3:43)

Course Introduction

Advanced Course in Digital Marketing
Course Overview
Slides - Course Introduction

Module 1 - The Digital Economy

Digital Disruption (6:40)
Examples of Digital Disruption (4:30)
Waves of Digital Disruption (7:39)
Case Study - Uber (4:38)
Case Study - Airbnb (1:53)
Case Study - Netflix (1:52)
Case Study - Amazon (3:04)
Case Study - Nike (4:36)
Other Case Studies (4:21)
Key Factors for a Digital Economy (3:34)
Conclusion (2:34)
Extra Reading Material
Slides - The Digital Economy
Audio Lectures - The Digital Economy

Module 2 (a) - Marketing Fundamentals

What is Marketing? (5:49)
Marketing Pillars (2:57)
Segmentation (1:45)
Targeting (3:04)
Positioning (2:24)
Differentiation (1:37)
4Ps of Marketing Mix (2:04)
Product Strategy (3:33)
Price Strategy (3:42)
Place Strategy (1:16)
Promotion Strategy (2:16)
Marketing Mix Explained (3:21)
Marketing Audit (2:03)
Marketing Strategy (3:38)
Extra Reading Material
Slides - Marketing Fundamentals
Audio Lectures - Marketing Fundamentals

Module 2 (b) - Marketing 4.0

Marketing 4.0 (4:06)
Traditional to Digital Marketing (5:21)
Extra Reading Material
Slides - Marketing 4.0
Audio Lectures - Marketing 4.0

Module 3 - Introduction to Digital Marketing

Introduction to Digital Marketing (3:32)
Digital Marketing Case Study (4:10)
Traditional Vs Digital Marketing (3:03)
Advantages of Digital Marketing (3:30)
Extra Reading Material
Slides - Introduction to Digital Marketing
Audio Lectures - Introduction to Digital Marketing

Module 4 - Digital Marketing Mix Framework

Digital Marketing Mix Framework (4:53)
Digital Marketing Strategy Exercise (2:30)
The Digital Marketing Mindset (3:23)
Extra Reading Material
Slides - Digital Marketing Mix Framework
Audio Lectures - Digital Marketing Mix Framework

Module 5 (a) - Role of Websites

Website Objectives (4:38)
Website Myths (4:19)
Uses of Websites (3:16)
Types of Websites (2:01)
Website Components (4:12)
Website Essentials (2:57)
Responsive Websites (2:14)
eCommerce Websites (2:22)
Extra Reading Material
Slides - Role of Websites
Audio Lectures - Role of Websites

Module 5 (b) - Website Essentials

Planning a Website (3:53)
Steps in Website Planning (2:22)
Example of Website Planning (5:02)
Choosing Domain Extensions (5:39)
Selecting a Domain Provider (3:04)
Finalizing the Domain Name (3:50)
Purchasing a Domain (7:05)
Factors for Choosing Hosting (7:03)
Popular Global Hosting Providers (3:54)
Finalizing the Hosting Service (4:49)
Purchasing the Hosting Service (2:52)
Working with Web Hosting (5:06)
Assigning a New Domain (2:59)
Extra Reading Material
Slides - Website Essentials
Audio Lectures - Website Essentials

Module 6 - Wordpress Websites

Website Content Management (2:52)
Introduction to CMS (3:27)
Key Features of CMS (3:57)
Pros & Cons of CMS (6:02)
Popular CMS Systems (2:53)
Introduction to Wordpress (2:23)
Features of Wordpress (5:03)
Pros & Cons of Wordpress (6:06)
Wordpress.org Vs Wordpress.com (5:57)
Choosing the Right Wordpress (2:47)
Selecting Wordpress Themes (4:44)
Marketplaces for Themes (1:09)
Steps for Theme Selection (2:59)
Pros & Cons of Themes (4:11)
Installing & Activating Themes (3:06)
Choosing a Wordpress Theme (4:56)
WordPress One Click Install (6:36)
Theme Installation & Website Activation (6:23)
Extra Reading Material
Slides - Wordpress Websites
Audio Lectures - Wordpress Websites

Participant Work - Project Planning

Project Guidelines & Instructions
Project Readiness Checklist
Sample Content Calendar

Module 7 - Content Marketing

Introduction to Content Marketing (1:25)
Creating Good Content (3:13)
Content Types & Formats (3:46)
Best Practices of Content Marketing (3:20)
Importance of Content Marketing (1:17)
Case Study in Content Marketing (4:19)
Extra Reading Material
Slides - Content Marketing
Audio Lectures - Content Marketing

Module 8 - Content Marketing Tools & Techniques

The World of Blogs (2:18)
Importance of Blogging (3:23)
Best Practices of Blog Writing (3:05)
Checking Articles with Grammarly (2:40)
Checking Plagiarism with Copyscape (1:45)
Automated Articles with Articoolo (2:34)
Royalty Free Images with Pixabay (3:11)
Google Advanced Search for Images (2:08)
Creative Design with Canva (5:07)
Video Content (1:51)
Creating Videos with Rawshorts (4:43)
Audio Content (3:29)
Creating Podcasts with Audacity (3:33)
Quora - Content Marketing Hack (2:57)
Reddit - Content Marketing Hack (2:20)
Content Calendar (2:20)
Extra Reading Material
Slides - Content Marketing Tools & Techniques
Audio Lectures - Content Marketing Tools & Techniques

Module 9 - The Wordpress Dashboard

The Wordpress Dashboard (2:02)
Wordpress Dashboard Overview (8:37)
Wordpress Settings Overview (12:58)
Editing Wordpress User Profiles (2:49)
Adding New Wordpress Users (8:20)
Extra Reading Material
Slides - The Wordpress Dashboard
Audio Lectures - The Wordpress Dashboard

Module 10 - Working with Wordpress

Wordpress Media Management (1:29)
Wordpress Blogs Management (4:24)
Wordpress Pages Management (3:39)
Working With Wordpress Media (5:40)
Working With Blog Categories (2:49)
The First Blog (12:35)
The Second Blog (6:14)
About Us Page (4:35)
Contact Us Page (9:34)
Privacy Policy Page (3:02)
Extra Reading Material
Slides - Working with Wordpress
Audio Lectures - Working with Wordpress

Module 11 - Launching the Website

Website Appearance (2:07)
Website Menus (6:09)
Wordpress Widgets (1:36)
Working With Widgets (4:41)
Activating Wordpress Plugins (6:31)
Uploading Wordpress Plugins (4:48)
Finalizing the Website (7:34)
Extra Reading Material
Slides - Launching the Website
Audio Lectures - Launching the Website

Module 12 - Web Analytics

Importance of Web Analytics (1:59)
Google Analytics Features (2:56)
How Google Analytics Works (4:16)
Google Analytics Tabs (3:57)
Google Analytics Setup (6:27)
Google Analytics Dummy Data (1:32)
Google Analytics - Real Time Tab (2:06)
Selecting Date Range in Google Analytics (2:07)
Google Analytics - Audience Tab (3:58)
Google Analytics - Acquisition Tab (3:15)
Google Analytics - Behaviour Tab (3:09)
Google Analytics - Conversions Tab (1:52)
Setting Goals in Google Analytics (3:21)
Google Analytics Dashboards (2:49)
Google Analytics Reports (3:16)
Admin & User Management (2:13)
Google Analytics Tip (2:05)
Google Analytics Certifications (4:45)
Extra Reading Material
Slides - Web Analytics
Audio Lectures - Web Analytics

Module 13 (a) - Search Engine Marketing (SEM)

SEM - Search Engine Marketing (3:28)
SEO & PPC (4:18)
Extra Reading Material
Slides - Search Engine Marketing
Audio Lectures - Search Engine Marketing (SEM)

Module 13 (b) - Search Engine Optimization (SEO)

How Search Engines Work (3:36)
Characteristics of Search Engine (6:22)
SEO - Search Engine Optimization (2:08)
Advantages of SEO (2:24)
Importance of SEO (3:21)
On Page vs Off Page SEO (5:20)
Black Hat vs White Hat SEO (2:22)
Extra Reading Material
Slides - Search Engine Optimization
Audio Lectures - Search Engine Optimization (SEO)

Module 14 - SEO Techniques

SEO Strategic Thought Process (2:46)
On Page SEO Techniques (3:07)
Keyword Research (3:21)
Website Optimization (2:08)
Technical Mechanics (3:40)
SEO Meta Tags (7:47)
Video & Image Optimization (2:25)
Importance of Sitemaps (3:23)
Off Page SEO Techniques (1:35)
Content Marketing (2:30)
Link Building (4:51)
Social Media Sharing (2:28)
Alexa Ranking (2:58)
Yoast - An SEO Plugin (5:15)
Generating Sitemaps (2:18)
Google Trends (2:57)
Google My Business (4:13)
Working With UberSuggest (4:53)
UberSuggest - Traffic Analyzer (3:22)
UberSuggest - SEO Analyzer (4:53)
Some Other SEO Tools (7:08)
White Hat SEO Techniques (3:38)
Black Hat SEO Techniques (6:31)
Grey Hat SEO Techniques (5:06)
SEO KPIs (3:46)
SEO Best Practices (2:36)
Extra Reading Material
Slides - SEO Techniques
Audio Lectures - SEO Techniques

Module 15 (a) - Google Search Console (GSC)

Introducing Google Search Console (2:45)
Google Search Console SetUp (4:05)
GSC - Performance Tab (1:29)
GSC - URL Inspection Tab (1:10)
GSC - Coverage Tab (1:35)
GSC - Sitemaps Tab (1:11)
GSC - Links Tab (1:25)
GSC - Settings Tab (0:59)
Structured Data (2:24)
Working with Structured Data (3:28)
Google Search Console Tests (1:46)
Extra Reading Material
Slides - Google Search Console
Audio Lectures - Google Search Console

Module 15 (b) - Google Tag Manager (GTM)

Introducing Google Tag Manager (2:20)
Google Analytics & GTM (3:29)
How GTM Works? (2:47)
GTM Advantages (6:08)
GTM Disadvantages (1:52)
Extra Reading Material
Slides - Google Tag Manager
Audio Lectures - Google Tag Manager

Module 16 - Pay Per Click (PPC)

PPC - Pay Per Click (5:32)
Google Ad Campaigns (2:27)
PPC - Advantages & Disadvantages (6:01)
Google Ads Account SetUp (2:52)
Keyword Planner Tool (5:34)
Keyword Match Types (3:51)
PPC Campaign - Text Ad (6:46)
PPC Campaign - Display Ad (3:46)
PPC Campaign - Video Ad (4:12)
Understanding Ad Extensions (6:25)
PPC Campaign - Ad Extensions (3:51)
PPC Reports (3:55)
PPC Dashboard (3:36)
Optimizing PPC Campaigns (3:32)
Measuring PPC Campaign Effectiveness (2:42)
Google Ads Bid Simulator (2:17)
Remarketing (1:49)
Google Remarketing (3:22)
Remarketing Campaigns (4:38)
SEO OR PPC? (2:09)
Extra Reading Material
Slides - Pay Per Click
Audio Lectures - Pay Per Click (PPC)

Module 17 - Social Media Marketing

Introduction to Social Media Marketing (2:47)
Stakeholders of Social Media Marketing (3:00)
Social Media Marketing Goals (2:02)
Importance of Social Media Marketing (3:48)
Social Media Marketing Strategy (5:07)
Best Practices of Social Media Marketing (6:34)
Extra Reading Material
Slides - Social Media Marketing
Audio Lectures - Social Media Marketing

Module 18 (a) - Facebook

About Facebook (4:24)
Facebook Features (2:26)
Making Facebook Work for You (2:20)
Working With Facebook Features (3:06)
Facebook Analytics (5:40)
Boosting a Facebook Post (2:52)
Facebook Paid Campaigns (6:23)
Facebook Pixel (3:25)
Facebook Pixel Installation (5:33)
Extra Reading Material
Slides - Facebook
Audio Lectures - Facebook

Module 18 (b) - Instagram

About Instagram (1:33)
Instagram Features (1:44)
Making Instagram Work for You (1:57)
Working With Instagram Features (2:20)
Instagram Analytics (2:13)
Instagram Paid Campaigns (3:39)
Extra Reading Material
Slides - Instagram
Audio Lectures - Instagram

Module 19 - YouTube

About YouTube (1:19)
YouTube Features (2:30)
Making YouTube Work for You (2:47)
Setting Up YouTube Channel (1:52)
Working with Videos (3:20)
YouTube Analytics (3:14)
YouTube Live (1:44)
YouTube Ads (2:33)
Extra Reading Material
Slides - YouTube
Audio Lectures - YouTube

Module 20 (a) - LinkedIn

About LinkedIn (2:36)
LinkedIn Features (3:00)
Making LinkedIn Work for You (2:04)
Working With LinkedIn Features (3:46)
LinkedIn Analytics (3:28)
LinkedIn Premium Plans (2:09)
LinkedIn Paid Campaigns (4:18)
Extra Reading Material
Slides - LinkedIn
Audio Lectures - LinkedIn

Module 20 (b) - Twitter

About Twitter (2:33)
Twitter Features (2:14)
Making Twitter Work for You (2:58)
Working With Twitter Features (3:08)
Twitter Analytics (2:12)
Twitter Paid Campaigns (4:06)
Extra Reading Material
Slides - Twitter
Audio Lectures - Twitter

Module 20 (c) - Other Social Media Platforms & Tools

Other Social Media Platforms (1:11)
Snapchat (3:43)
Pinterest (2:51)
MeetUp (1:47)
WhatsApp Business (2:33)
Scheduling Posts with HootSuite (2:23)
Social Media Listening (2:05)
Social Media Listening Tools (4:01)
Extra Reading Material
Slides - Other Social Media Platforms & Tools
Audio Lectures - Other Social Media Platforms & Tools

Module 21 - Email Marketing

Importance of Email Marketing (4:06)
Key Success Factors (4:39)
Email Marketing Campaigns (2:33)
Email Messages (2:52)
A/B Split Testing (2:25)
Email Analytics (3:46)
Email Marketing Automation Tools (3:10)
MailChimp - Tool Tour (2:01)
Extra Reading Material
Slides - Email Marketing
Audio Lectures - Email Marketing

Module 22 - Monetizing Content

Monetizing Content (2:50)
Digital Display Ads (3:18)
DDA Advantages & Disadvantages (2:34)
DDA Guidelines (2:01)
Google Adsense (2:50)
How Adsense Works (2:52)
Adsense Benefits (2:58)
Extra Reading Material
Slides - Monetizing Content
Audio Lectures - Monetizing Content

Module 23 - Affiliate Marketing

Affiliate Marketing (4:09)
Affiliate Marketing Stakeholders (3:12)
Affiliate Marketing Pros & Cons (4:48)
Amazon Affiliate Program (2:11)
Popular Affiliate Programs (3:40)
Extra Reading Material
Slides - Affiliate Marketing
Audio Lectures - Affiliate Marketing

Module 24 - eCommerce

Types of eCommerce (2:15)
eCommerceTrends (4:58)
Payment Gateways (2:26)
Cloud Based eCommerce Solutions (3:08)
Setting up an eCommerce store (4:02)
eCommerce SEO Tips (3:06)
eCommerce Shopping Ads (2:48)
Dropshipping (2:54)
Extra Reading Material
Slides - eCommerce
Audio Lectures - eCommerce

Module 25 (a) - Mobile Marketing

Smart Phones & Smart Devices (2:50)
Mobile Marketing (3:27)
Forms of Mobile Marketing (4:09)
SMS Marketing (2:47)
Mobile Responsive Sites (2:52)
Mobile Apps (2:58)
Mobile Advertising (3:16)
Proximity Marketing (2:14)
Trends in Mobile Marketing (3:07)
Extra Reading Material
Slides - Mobile Marketing
Audio Lectures - Mobile Marketing

Module 25 (b) - Online Reputation Management (ORM)

Online Reputation Management (2:13)
ORM Case Studies (2:14)
Managing Negative Reviews (2:15)
ORM Best Practices (2:47)
Extra Reading Material
Slides - Online Reputation Management
Audio Lectures - Online Reputation Management

Module 26 (a) - Digital Marketing Opportunities

Digital Marketing Job Profiles (5:48)
Digital Marketing Opportunities (1:36)
Digital Marketing Freelancing (3:54)
Case Study - Orabrush (2:11)
Case Study - World Food India (2:51)
Case Study - Digital Dojo (2:55)
Digital Marketing Essential Tools (2:22)
Digital Marketing Certifications (2:47)
Extra Reading Material
Slides - Digital Marketing Opportunities
Audio Lectures - Digital Marketing Opportunities

Module 26 (b) - Course Conclusion

Future Trends in Digital Marketing (4:40)
Digital Marketing Strategy (5:35)
Revisiting DMMF (2:03)
Presenting - The Professional Course in Digital Marketing (2:27)
Presenting - The Master Class Program in Digital Marketing (3:42)
Extra Reading Material
Slides - Course Conclusion
Audio Lectures - Course Conclusion

Module 27 - Course Evaluation & Certification

Course Evaluation & Certification
Course Evaluation & Certification Information
Assignment Submission Guidelines & Instructions
Assignment 1 - Digital Marketing Mix Framework
Assignment 2 - Search Engine Marketing
Assignment 3 - Digital Marketing Strategy
Online Exam Guidelines & Instructions

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